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June 04, 2007
DM, branding: all one and the same
dmnews.com - They combine humor and irreverence with a call to action and a 15 percent discount for a product as dry as auto insurance. If Geico can do it so can marketers of cars, home furnishings, travel experiences, consumer products, food and apparel. Even a ...
From DM, branding: all one and the same
Posted by Ken at June 4, 2007 12:10 PM
